Just finished 5 days on the road in our own backyard Idaho shooting for our repeat client Drake Cooper and their St.Luke’s Hospitals campaign. Had a blast shooting their TV commercial, discovered cool little places throughout the state, and met tons of nice people along the way. On the last day, we extracted our NY/LA boys from their comfort zone at the Gooding Rodeo. Wild wild west action. Didn’t get them to ride the bull, but bought them outfits so they could look the part… classic. Thanks everyone for a great shoot.